国外大学商科的论文怎样可以获得高分?
商科论文当中最常见的7P理论,希望帮到你:
1、Product
产品:branding, quality和customer service
重点分析:
What to sell?
Is there a market?
Is there enough demand in the market?
What are you actually selling?
2、Promotion
促销因素,marketing communication
分析重点
What kind of information to communicate?
The best way of communication?
What budget do you have?
What message do