商科论文当中最常见的7P理论，希望帮到你：

1、Product

产品：branding, quality和customer service

重点分析：

What to sell?

Is there a market?

Is there enough demand in the market?

What are you actually selling?

2、Promotion

促销因素，marketing communication

分析重点

What kind of information to communicate?

The best way of communication?

What budget do you have?

What message do you want to communicate?

To who?

What is the best way to communicate to them?

What measures to know if you have been successful?

3、Price

价格，positioning和payment methods，可将value-added elements加入分析

分析重点

Where is it sold?

Retail outlet?

How will distribution affect the cost?

Pop Up you create?

Online?

How will the distribution of your product affect cost/pricing?

Wholesaler, reseller, sales agents?

Postage?

4、Place

渠道，trade channel和sales support

分析重点

Price of production/delivery

Online seller fees

Profit margin

All on the financial spreadsheet

Retailer rebates

Storage & stock control

5、People

人员，recruitment和training skills

分析重点StaffCustomersStaff

Face of your brandBehaviours reflect values

Maintaining your relationships

Extending your relationships

6、Process

过程

分析重点How to deliver the product or service?

Customer journey touch points

Maintain high standards of customer care

7、Physical Evidence

有形展示

重点分析product packaging和online experience

Make the right impression through

Your workplace

Retail outlet

Website